User-friendly
Clean UI Easy navigation Responsive layout Enhanced UX
Fast-loading
Open in less than 3 seconds Prefetch soon-to-be-needed resources CDN, cache, compressing HTML/CSS
Pre-built static generation
Follow PRPL Pattern (Push, Render, Pre-cache, Lazy-load)
DevOps best standards
SEO-friendly
SEO best practices
Server-side rendering (SSR) support
PWA by default
Mobile-friendly Connectivity independent Discoverable and installable
Secure
SSL by default Vulnerabilities free Secure from main attacks (Injection, XSS, CSRF)
Manageable
Content management system (CMS) enabled by default
Engaging
Push notification Conversion optimized Tracking pixels enabled